DNA Advertising Blog

DNA up in smoke

Jim — Wed, 02 Jul 2008 11:54:23 +0000

We are pleased to report that, alongside our Head Office and Studio in Torquay, DNA now has an official presence in London. With increasing commitments in and enquiries from the capital, Jim Green, our Managing Director, has moved temporarily to London with the aim of establishing a second office. While our core creative, admin and client services teams will remain in the South West, our intention is to provide London-based clients with a dedicated team, who will be able to facilitate the management of their accounts on a more flexible and local level. We’ll keep you updated on our progress…

Final Days of Freedom

Simon — Mon, 09 Jun 2008 13:53:07 +0000

We are pleased to announce that our very own Chris Keeley and his lovely lady are to tie the knot this month, and as is tradition before the happy event a stag weekend was inevitable. As Chris is at his desk today, we can only assume that the usual stag japery was kept to a minimum although the fine ‘rum bags’ under his eyes suggest the alcohol wasn’t! Congratulations Chris, we will all await our wedding invites.

They say the best things come in two’s, well as stag weekends go this must be true as our merry head of client services, Richard travelled to bonny Scotland to celebrate another unrelated event of the stag variety. With the main entertainment being white water rafting and river bugging, Richard returns to us today slightly dazed and confused, sporting some fearsome bruising to numerous limbs.

Pictures coming soon…

A Week in the Sun at our Favourite Spanish Racing Resort

Simon — Thu, 05 Jun 2008 13:45:08 +0000

After weeks of careful planning, our creative director, Paul Mabin and lead designer on the Ascari project, Jon Price took their carefully selected photography crew all the way to the Ascari Race Resort in sunny Spain. With Jon directing the film crew and Paul directing the stills shoot the results were outstanding, helped in part by having Darren Heath, the official photographer of the FIA on the team and our own Sarah Znideric organising the entire event from back in our Torquay offices here in blighty.

Now starts the arduous task of sifting through hundreds of photographs and many hours of film footage…. Watch this space for the results!

DNA Webteam Front Page Business News

Simon — Fri, 23 May 2008 16:18:52 +0000

Our PR Manager worked her magic as this month we opened the local newspaper to find our Devonport news story splashed across the front of the business pages. Our Webteam has been getting rave reviews for the DNA built & designed www.devonportyachts.com, with special mention of the homepage movie showing a fictional yacht completly created in CGI.

But please ignore the Christmas decorations in our team pic - they used an old image from previous press coverage – Smile everyone!

Click here to view the article in full.

It’s a boy!

Simon — Thu, 15 May 2008 11:45:26 +0000

After 9 months of waiting, Richard and his wife Annelie welcomed their new son into the world last week. Baby Amos arrived in the afternoon and both he and his new mum are healthy and happy. Richard will be away for 2 weeks to look after them both, and we can’t wait until he brings Amos in for his first DNA visit! Congratulations Annelie & Richard, on your beautiful new addition!

Livery Jubbly

Simon — Fri, 25 Apr 2008 15:40:12 +0000

Presenting a brand to the outside world isn’t all glitz and glamour, but maintaining a consistent image, tone of voice and style is essential if that brand is to develop any resonance with its target audience. Acting as ‘brand guardians’ helps us to make sure that any creative material reaching the outside world – from website to brochures to vehicle livery – is not only accurate, but also meets the underlying marketing objectives. We also think they look pretty good (maybe we should offer to do a yacht in the same style)…

“We wish Liam every success in Beijing 2008″

Simon — Fri, 18 Apr 2008 14:59:19 +0000

We are proud to be working with Exeter Swimming Club, whose member, Liam Tancock, is currently making waves in the world of backstroke. Last week, Liam brought home a gold medal from the World Short-Course Championships in Manchester. In doing so, he shattered the European, Commonwealth and British records. Liam is now set to represent Great Britain at the Beijing Olympics.

We were approached by Exeter Swimming Club with an idea for a new logo. Working alongside the club’s press officer, Kim Stead, we developed their initial ideas into a fully-fledged identity that can now be implemented across the club’s kit, bags, towels, poolside banners and all of their digital and printed media. The first outing for the new branding came in the form of a 3-metre long vinyl banner, which was spotted at the Manchester competition wishing Liam good luck for Beijing. DNA would like to second that sentiment – all the best Liam!

Paul’s feeling Chile

Jim — Wed, 16 Apr 2008 10:58:28 +0000

Not one for lying on a beach, our creative director, Paul is currently marching up and down South America with his wife, Donna.

Good of him to send us this shot as a warning of how walking around volcanoes can leave one leg several inches longer than the other…

The personal touch

Simon — Mon, 07 Apr 2008 11:03:41 +0000

Although we have been personalising print for a while now, Debs has added a touch of class to how we use digital technology. The invitation she designed for Brand-Rex’s Annual VIP Customer Day at Gleneagles was printed with each recipient’s name embossed on a golf ball. The improvements we’ve seen in digital technology have revolutionised certain aspects of Direct Marketing - with virtually no compromise on print quality. That means it’s now just up to our imagination… If you think you could benefit from this sort of approach, let us know and we’ll put our thinking caps on.

Fibre Optech Branding

Simon — Sun, 06 Apr 2008 12:52:08 +0000

The Fibre Optech branding project is coming to fruition with the launch of the company’s new overview and product brochures. The Fibre Optech sales team are particularly keen on the idea that the boomerang motif in the logo reflects their focus on repeat and returning business through exceptional customer service…